CIF came up with a challenge; we needed to associate the brand with a torture test to demonstrate the products' effectiveness. With this in mind, we partnered with the “Faxina Milgrau” project led by influencer Ellen Milgrau (@ellenmilgrau).
INFO
We actively participated in clean-up efforts in the homes of individuals facing economic, mental, and social challenges.
Over a period of 3 weeks, we reached:
- More than 13 million users
- Garnered over 42 million views, and
- Received over 850,000 engagements
The brand was featured in the influencer’s original content as a partner, significantly enhancing brand recall among consumers. To this day, the brand continues to collaborate on this project, which is deemed a success.
— PROJECT NAME
#CIFLimpaPraMim
— ROLE
Content Manager
Influencer Marketing Strategist
— AGENCY
Mullen Lowe Brasil / IPG Mediabrands
— DATE
2022
In this project, I worked as the content creator for CIF’s social media, identifying a unique and successful opportunity to collaborate with the “Faxina Milgrau” project led by the digital influencer Ellen Milgrau (@ellenmilgrau).
In this initiative, Ellen assists people who do not have the economic and mental means to keep their homes clean, and the brand found the true “torture test” it had been seeking. This partnership continues to this day.