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INFO
Universal Movies contacted TikTok Spain to promote the new film 'Pets 2.' We faced the challenge of inviting content creators from the platform to create original and creative videos involving the world of pets.
"What does your pet do when you're not at home?"
This was the insight we sent to the 13 TikTokers, and the results were astonishing: Through 13 content creators in 7 days, we achieved over 2.4 million impressions with a 16% CTR (Click-Through Rate) (benchmark: 8%), driving more users to the challenge page. We had over 6.000 user-generated videos, 13 million video views, and a total engagement of over 2 million.
— PROJECT NAME
Mascotas Challenge
— ROLE
Content Manager
Influencer Marketing Strategist
— COMPANY
TikTok
— DATE
2019
In this project, I was responsible for selecting creators who had a connection with the pet universe and managing the available budget among the participants. In addition to campaign management, I also worked closely with the creators, providing guidance on best practices for content virality and campaign success.