Sponsoring the NBA for just over two years, the Brazilian brand Sadia (BRF) brought various products to the NBA House, an event considered of paramount importance by the brand in its entire partnership strategy.
The brand created the “Brutal Challenge” promotion, which will send a winner to one of the most anticipated moments for fans of the American league, the NBA All-Star Game in 2024. The promotion featured 3 challenges: "pizza spinning," "nugget tray," and "S-dribble," where the creators of the best videos won vouchers for the NBA Store and pairs of tickets for NBA House – Game Night to watch the basketball game broadcasts.
INFO
Squad of 44 influencers to promote the promotion "Brutal Challenge", with the big names being the hosts of the biggest Brazilian podcast, "Pod Pah," led by Igão (@igao) and Mítico (@mitico).
In addition, we had a PR squad with 16 influencers.
As a result:
+5.2 million impressions
+139 thousand interactions
146 assets
— PROJECT NAME
NBA pede Sadia
— ROLE
Influencer Marketing Strategist
— AGENCY
Mfield
— DATE
2022
In this project, I developed the influencer marketing strategy for the event, identifying influencers native to the basketball community and creating content before, during, and after the event.
Additionally, I included the brand’s participation in Brazil’s most famous podcast, Pod Pah, to promote the “Brutal Challenge” promotion.