Sadia was, for the second consecutive year, the official food provider at Lollapalooza Brazil. In this year's edition, in addition to launching the campaign "Your Rhythm Calls for Sadia" (Seu Ritmo Pede Sadia), the brand offered various activations and Instagrammable spaces for influencers and the festival audience.
INFO
Sadia was, for the second consecutive year, the official food provider at Lollapalooza Brazil. In this year's edition, in addition to launching the campaign "Your Rhythm Calls for Sadia" (Seu Ritmo Pede Sadia), the brand offered various activations and Instagrammable spaces for influencers and the festival audience.
With over 30 influencers, we created content before and during the shows, fostering connections with the audience and making Sadia one of the most remembered brands at Lolla, both for those who attended the event and those who did not.
As a result:
Big names: Pocah (@pocah), Mel Maia (@melissamelmaia), Didi Wagner (@didiwagner) and John Drops (@johndrops)
+ 30 influencers
3 million people reached
Engagement rate above 5%
— PROJECT NAME
Seu Ritmo Pede Sadia
Lollapalooza 2023
— ROLE
Influencer Marketing Strategist
— AGENCY
Mfield
— DATE
2023
In this project, I acted as the influencer marketing campaign strategist for the Sadia brand during the 3 days of Lollapalooza in São Paulo, Brazil.
Alongside a promotion, we devised creative ideas for influencers to execute during the event, engage with stand activations, and create relevant content for both the on-site audience and those watching from their homes.