INFO
One Brazilian summer and Casillero del Diablo (Concha y Toro) with the “Legendary Summer” campaign. Through an activation with 6 Brazilian digital influencers, we invited the audience to experience a legendary summer.
As a result:
15 feed posts with influencers
+ 450,000 likes
+ 3 million impressions
— PROJECT NAME
Verão Lendário Casillero del Diablo
— ROLE
Content Strategist
Influencer Marketing Strategist
— AGENCY
Mullen Lowe Brasil / IPG Mediabrands
— DATE
2021
In this project, I was the content manager and influencer marketing strategist, developing the content that would be published during the summer in Brazil and determining how we could promote the brand’s white and rosé wine products with the assistance of digital influencers.In this project,